Best whitening toothpaste? Money well spent or a waste of time?

As Britons are spending more and more on health and beauty each year it is no surprise that cosmetic dentistry and treatments are increasing at an exponential rate. As we become more conscious about our god givens, we look for ways to improve our appearance. Whitening tooth pastes have been on the market for years however, are the advances in technology improving the overall effectiveness. We are going to look at the best whitening toothpastes and review.

 So what is considered to be the best whitening toothpaste?

BlanX White Shock Formula LED

BlanX White Shock toothpaste contains a patented ingredient called Actilux®, BlanX claim that the Actilux® reacts to light to help whiten teeth naturally. The toothpaste comes with a LED light; the toothpaste passes through the light to activate the whitening properties. The LED light can be placed in front of the teeth for 1 minute for additional whitening.

Our users found that this product did work, with an improvement of 1 shade lighter in some cases. While this may not be a dramatic improvement, some improvement is better than none. Some of our users said that this product cleaned the teeth very well but did not improve the colour of their teeth.

Rating: 2/5

Price: £7.49

Swiss Dent Extreme Whitening Toothpaste 

Swiss Dent Extreme Whitening Toothpaste contains patented Nanotechnology, Baking Soda,Flourine and  micronised calcium peroxide (Nanoxyd®). Swiss Dent claims to efficiently whiten teeth with the addition of Extra baking soda to boost cleaning. This product also contains co-enzyme Q10 and Vitamin E to help protect the gums.

Our users found better results with this product; this might be because the product does contain a percentage of peroxide which does whiten teeth. Our uses said that there was a noticeable difference in the removal of tough stains. Is this the best whitening toothpaste?

Rating: 3/5

Price £15.35

Rembrandt Deeply White

Could this be considered the best whitening toothpaste? Rembrandt claims that this toothpaste not only cleans the surfaces of the tooth but whitening occurs by penetrating beyond the tooth surface. Rembrandt also claim that their toothpaste has micro polishers that lift tough red wine, coffee and tobacco stains and prevent recurrence of unwanted discoloration.

This product has been put to the test and we found that users didn’t like the fact that this tube of toothpaste came half full; at this price consumers expected more. However in regards to overall results users gave mixed reviews stating that they found improved whiteness, but this was due to having to use the product 3 times a day.

Rating 3.9/5 (51 reviews)

Price £8.31, 50ml

Colgate Optic White

Colgate has unleashed its new whitening toothpaste, but is it the best? We will see, Colgate claims that this toothpaste whitens more than 3 shades*, and yes that is an asterisk (*) with results showing within 1 week.

Users put this product to the test and found again, that the views were very mixed, with some users claiming no whitening took place at all, and that their mouths felt unclean after use, and had to use a regular tooth paste to actually clean their teeth. In contrast we had users that loved the product and saw noticeable whiteness after a few months use with no irritation.

Rating 3.5/5 (37 reviews)

Price £5.59

So what did the experts think, what did they consider to be the best whitening toothpaste? Well the experts were unanimous in their decision, that these tooth pastes can remove surface stains, however the term “whitening” is misleading consumers. Dr. Vincent Mayher, a Haddonfield, N.J., dentist and the past president of the Academy of General Dentistry says that unlike trays and whitening strips the toothpaste can only reach the surface. Dr. Vincent Mayher adds that bleaches in toothpaste are useless as they get rinsed away before they can take effect.

Bleaches become active after around 15 minutes, therefore it is doubtful that you will see any real improvements in the colour of your teeth. So why can manufactures make such outlandish claims if the facts don’t stack up. Well let’s go back to Colgate’s claims of 3 shades (*) whiter.  Using an asterisk usually indicates a “but” or an “if”. I.E if your teeth have never been brushed in your life then you may get up to 3 shades whiter. Or it could simply refer to 3 shades whiter in test conditions.

We found out that most manufactures test the whitening toothpaste on Perspex and not actual human teeth. They then soak the Perspex in the toothpaste for 10 minutes, which is longer than anybody brushes. After this the Perspex is then tested with spectrophotometer, not the human eye and then Veolia!!!! We have 3 shades whiter, Perspex that is, not teeth.

The bottom line

What is the best whitening toothpaste you ask, we’d say inconclusive If you really want to improve the colour of your teeth and achieve deep whitening, we invite you to visit our store, and check out our products, we believe that we have some of the best teeth whitening kits on the market.

Happy whitening

Always Think Bizzle & Smile